Searchable Flash Content

Posted
on July 4, 2008

Internet users will now have an easier time finding sites that rely heavily on the popular Flash video format.

Adobe Systems, owner of Flash, has released a customised version of the Flash Player software that will allow Google (and other search engines) to see certain elements of Web pages embedded with Flash content in the same way a human would.

Search Engines currently have a difficult time “seeing” non-text formats such as Flash, which can lead to sites that make heavy use of the technology being ‘penalised’ in terms of their indexing.

Adobe’s new tool will help crawlers navigate dynamic Flash pages more easily. Google’s crawlers, for instance, will be able to click buttons along the way and remember the information for the index.

Google is already using the new tool and Yahoo plans to soon. Adobe also plans to extend support to other search engines.

 

Adobe, Google, News
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