Chrome, Google and Firefox
A couple of snippets concerning Google’s new Chrome browser:
Pop-ups not shown, but Advertisers billed?
It seems like Chrome’s new Pop-Up hider still loads the Pop-Up ads, but doesn’t present them to the viewer.
This is somewhat different to how traditional Pop-Up blockers work, in that they actually prevent the ad from loading. Our understanding of that approach is that this means the Advertiser wouldn’t be charged, as their ad is not loading.
The situation with Chrome may well be different, as the ad is being loaded but not shown, which could lead to advertisers still being charged for Pop-Ups that no one will ever see.
For Pop-Up haters that’s fine, but if true and if Chrome grabs a significant portion of the Browser market, then this could well lead to changes in advertising methods.
Google promotes Firefox, oops!
In a very public spirited gesture, it seems that Google (via YouTube at least) is still advertising Firefox, even after the launch of Chrome.
Whether this is an oversight on Google’s part, or a requirement of their agreement with Mozilla we don’t know. Is Google still the default search engine bundled with Firefox installs, as per their agreement (which was re-negotiated earlier this year)? If so, how much longer will this arrangment last?
Thanks to Raja of MrFeedback.net for the heads up about the Firefox ad in Youtube.
